What we are like

At BBVA, we work to build lasting relationships with our customers and provide maximum value to both our stakeholders and society at large.

Achieving this goal requires a new style of behavior for all the people making up the Group. It is here where BBVA's strength lies and its increased competitive advantage for building the future.

The goal we have proposed is that in each of the many contacts we have with our stakeholders a differential experience to provide sustainable value is conveyed. So we have established our vision as a company and some guiding principles defining our commitment towards those stakeholders.