Corporate mission

BBVA is a multinational group providing financial services in over 35 countries and to 66 million customers throughout the world. The banking model used by BBVA is based on four pillars that makes us different:

  1. A diversified and balanced portfolio model, in terms of geographies, businesses and customers, being the leader in the franchises where we operate. 
  2. Customer-centric business model, with distribution models that are leaders in efficiency and highly leveraged on innovation and technology. 
  3. Management model characterized by two principles inherent in BBVA: prudence and foresight. 
  4. A governance model based on integrity and transparency, which seeks to generate maximum shareholder value.

The combination of these four pillars generate two sources of competitive advantage: recurrent earnings in any environment and a differential structural strength. 

The Group has a solid leading position in the Spanish market, where it began operating over 150 years ago. It also has leading franchises in South America, it is the main financial institution in Mexico, one of the 15 biggest banks in the United States, where it has a leading franchise in the Sunbelt region. Today BBVA employs near 138,000 people worldwide and has about a million shareholders. 

BBVA defines its vision as a company with an idea: To bring the age of opportunity to everyone. We are working to build lasting relationships with our customers and provide maximum value to both our stakeholders and society at large with projects such as education, social entrepreneurship, research and culture. This is based on maximum levels of integrity and transparency.