2015
Constant €
Net attributable profit
€ 537 M
+5.2% vs. 2014
Positive performance in activity, focused on profitable growth
Cost control
Risk indicators continue at very low levels
A detailed explanation of the aforementioned business area can be found in the Management Report.
This area encompasses the business conducted by the Group in the United States through BBVA Compass and Propel Venture Partners (Propel), as well as the assets and liabilities of the branch in New York.
BBVA Compass is a bank with 666 branches. It is the 22nd largest bank in the United States in terms of deposit market share.
BBVA Compass footprint
Propel Venture Partners (Propel) invests in disruptive startups in the financial industry with the aim of transforming the financial services sector. This is done by being in contact with companies that are developing business models and technologies to build the best customer experience in the digital era, one of the key elements in BBVA's comprehensive transformation process. In 2015, BBVA Compass invested in Spring Studio, a company specializing in user experience. This investment, together with others in 2014, such as the purchase of Simple, aims to boost BBVA's efforts to become the leading digital bank across its global footprint.
In 2015, BBVA Compass has continued making progress on the creation of a differential value proposition, basically through ongoing launches of new and innovative products and services and the establishment of a number of strategic alliances.
In line with the six strategic priorities defined by the Group in 2015, BBVA Compass has established its management priorities for 2016:
Continue creating a differential digital value proposition has been and will be the management priority for the area
Through the Net Promoter Score (NPS) tool, BBVA Compass has analyzed its customers' satisfaction and drawn the following conclusions:
BBVA Compass has defined a series of initiatives to continue to improve the level of customer satisfaction and increase the customer base and its profitability:
The data on digital sales in BBVA Compass suggest the following conclusions:
BBVA Compass is working on three initiatives with respect to this priority:
The following conclusions have been drawn from an analysis of the current situation:
In this case, an initiative has been established: to maximize synergies and revenue with existing and new partners through the implementation of the open platform model.
In the current environment of low interest rates and narrowing spreads, BBVA Compass has defined the following initiatives to maintain its capacity to generate capital:
Following an analysis of the current situation, BBVA Compass has reached the following conclusions:
The initiatives implemented are focused on:
The conclusions that the area has drawn from the analysis of the current situation in terms of the team have been as follows:
The initiatives that are being implemented are: