Responsible Business Plan
In 2015 we continued boosting our responsible banking model. The Board of Directors approved the Group's new Corporate Social Responsibility Policy, adapting it to new international recommendations and standards. In addition, the conclusion of the 2012-2015 Responsible Business Plan which has been approved, driven and closely monitored at the highest level of responsibility in the Organization. It has been developed over the last three years around three strategic priorities: Transparent, clear and responsible communication, financial literacy and high social impact products.
The final aim is threefold:
- To ensure transparency, clarity and responsibility in our relationship with our customers.
- To generate long-term value for all stakeholders.
- To integrate opportunities and social and environmental risks into the business.
As it has been illustrated, with these commitments we aim to be the best bank for our customers, offering them the best banking solutions and helping them make the best financial decisions.
Progress and objectives of the Responsible Business Plan
Activity targets
| Target 2015 |
Progress 2015 | ||
|---|---|---|---|
| Education | Number of beneficiaries of the financial literacy program | 3,000,000 | 4,140,316 |
| Number of SMEs benefiting from training for growth programs | 8,000 | 5,348 | |
| Number of SMEs benefiting from other training programs | 120,559 | ||
| Number of grants for underprivileged children | 200,000 | 215,171 | |
| Number of beneficiaries of other eduction for society programs | 110,752 | ||
| High social impact products | Consolidate the precence of the BBVA Microfinance Foundation in Latin America | To increase the number of participants | 419,287 |
| Number of financial aid packages granted to SMEs to create jobs (Yo Soy Empleo program) | 10,000 | 10,000 | |
| Shareholders and investors | Synthetic index (1) | 1st/2nd position in index | 1st position |
| Eco-efficiency (2) | Percentage of reduction in CO2 emissions per person | -6% | -16% |
| Percentage of reduction in paper consumption per person | -3% | -43% | |
| Percentage of reduction in water consumption per person | -3% | -23% | |
| Percentage of reduction in electricity consumption per person | -3% | -14% | |
| Percentage of people working in certified buildings | 33% | 33% | |
(1) These data correspond to 2014, as they are calculated every two years. This has been calculated by BBVA with an arithmetic mean based on five sustainability analysts.
(2) Including employees and external occupants.
Perception targets
| TCR Communication | Target 2015 | |
|---|---|---|
| Perception of a clear and transparent bank | 1st or 2nd bank in each country | |
| Progress in 2015 by country | ||
| Argentina | 1st | |
| Chile | 3rd | |
| Colombia | 1st | |
| Spain | 1st | |
| The United States | 7th | |
| Mexico | 1st | |
| Peru | n/av | |
| Venezuela | 1st | |
| Education | Target 2015 | |
|---|---|---|
| Perception of support for financial literacy | 1st and 2nd bank in each country | |
| Progress in 2015 by country | ||
| Argentina | 1dt for customers and 3rd for non customers | |
| Chile | 2nd for customers and 3rd for non customers | |
| Colombia | 3rd for customers and 3rd for non customers | |
| Spain | 3rd for customers and 2nd for non customers | |
| The United States | 2nd for customers and 2nd for non customers | |
| Mexico | 2nd for customers and 3rd for non customers | |
| Peru | 1st for customers and 1st for non customers | |
| Venezuela | 3rd for customers and 1st for non customers | |
| Customers | Target 2015 | |
|---|---|---|
| External customer reputation | 1st and 2nd bank in each country | |
| Progress in 2015 by country | ||
| Argentina | 1st | |
| Chile | 3rd | |
| Colombia | 4th | |
| Spain | 1st | |
| The United States | 2nd | |
| Mexico | 3rd | |
| Peru | 1st | |
| Venezuela | 2nd | |
| The team | Objetivo 2015 | |
|---|---|---|
| Internal employee reputation | Increase reputation in each country by 2 points | |
| Progress in 2015 by country | ||
| Argentina | 8.3 | |
| Chile | -0.5 | |
| Colombia | 2.4 | |
| Spain | 2.8 | |
| The United States | 4.0 | |
| Mexico | 1.8 | |
| Peru | -0.1 | |
| Venezuela | -0.3 | |
| Society | Target 2015 | |
|---|---|---|
| External non customer reputation | 1st and 2nd bank in each country | |
| Progress in 2015 by country | ||
| Argentina | 1st | |
| Chile | 3rd | |
| Colombia | 3rd | |
| Spain | 1st | |
| The United States | 2nd | |
| Mexico | 4th | |
| Peru | 1st | |
| Venezuela | 2nd | |
| Society | Target 2015 | |
|---|---|---|
| Reputation among society in general | 1st and 2nd bank in each country | |
| Progress in 2015 by country | ||
| Argentina | 1st for customers and 2nd for non customers | |
| Chile | 3rd for customers and 3rd for non customers | |
| Colombia | 3rd for customers and 3rd for non customers | |
| Spain | 1st for customers and 1st for non customers | |
| The United States | 2nd for customers and 2nd for non customers | |
| Mexico | 4th for customers and 4th for non customers | |
| Peru | 1st for customers and 1st for non customers | |
| Venezuela | 3rd for customers and 1st for non customers | |
