Purpose and Strategy


To bring the age of opportunity to everyone

Our strategic priorities

BBVA has a differential way of doing banking based on the Purpose to bring the age of opportunity to everyone, always acting in line with its corporate values and with the goal of having a positive impact on the lives of people, businesses and society as a whole.

Improving our clients’ financial health

Reaching more clients

The best and most engaged team

Helping our clients transition towards a sustainable future

Driving operational excellence

Data and Technology


BBVA has an exceptional group of talented, motivated people with strong values, which is why the team is at the core of the Group’s strategic priorities. BBVA is strongly committed to the training and development of people to work together and advance in the achievement of the Group’s goals and contribute decisively to deliver upon its Purpose.

Customer comes first

We think big

We are one team