In 2011 we allocated €74.24 million to community involvement activities, representing 2.47% of the Group’s net attributable profit for the year.
Resources allocated to community involvement over BBVA Group net attributable profit
Scope: BBVA Group
By allocating these funds to community involvement we have reinforced our commitment to priority sectors under the corporate responsibility plan: financial literacy, financial inclusion, education for children and young people and research and culture. We also brought in a new strategic area in 2011: social venture.
In 2011 we also consolidated the engagement initiatives commenced in 2010 to include stakeholders in our community involvement. Our customers donated €3.41 million to the “Niños Adelante” (Forward, children) integration scholarship program in Latin America and our employees put €1.28 million toward community investment projects, mainly in the United States. Taken together with the Group’s contributions, these total €78.93 million.
Resources allocated by the BBVA Group and its foundations
||2011 (1)||2010 (1)||2009|
|BBVA Group in Spain and the rest of the world||17,423||15,697||26,155|
|BBVA Group in Latin America (3)||29,551||31,536||26,734|
|BBVA Compass (United States)||3,725||3,810||-|
|BBVA Foundation (Spain)||19,368||20,684||22,808|
|BBVA Microfinance Foundation (Spain)||4,176||4,304||3,366|
|By type of investment (2)|
|Management and Time||12,873||5,661||11,204|
|By theme area|
|Social and economic development||12,258||10,860||21,779|
|Community welfare care||4,313||3,978||7,917|
|Corporate Responsibility promotion||2,236||2,434||2,196|