Strategy

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A new environment for the financial industry

Four pillars of banking in the future

We are moving toward a new ecosystem made up of major players who are going to change the dynamics of the financial world. Only those that achieve technological excellence and a new standard in customer experience, without conflicts of interest and with transparency, will form part of this new industry

Our Purpose

To bring the age of opportunity to everyone

ALIGNED WITH OUR VISION OF THE FUTURE

We are BBVA. We create opportunities

To help us in this journey, we have defined six Strategic Priorities. Main progresses in 2016:

Definitely, a well defined and implemented strategy

In 2016, BBVA: