The customer

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At BBVA, we are accelerating our transformation process to become the best bank for our customers

To achieve it, we put the customer at the heart of our strategy

The design of experiences, technology and business placed at the service of the customer

We want to help customers make informed decisions. So a transparent, clear and responsible (TCR) communication strategy is crucial

To transform the traditional Bank:

TCR product leaflets and TCR contracts in all geographies.

Improvement in telesales management.
To move forward our transformation process (TCR in digital banking):

TCR in new agile working teams.

Our goal is to be leaders in customer satisfaction across our global footprint

First Bank in NPS index in 7 geographies

New solutions in the hands of our customers

Main achievements in 2016

- Alta digital
  
  SPAIN
- BBVA Valora
  
  SPAIN
- Commerce 360º
  
  SPAIN
- Easy Payment and Transfers
  
  THE UNITED STATES
- STEP: Tablet-Based Relationship Platform
  
  TURKEY
- Digital Auto Credit
  
  Mexico
- Francés Go
  
  Argentina
- One-Click Loans
  
  Spain, South America, The United States, Mexico and Turkey