BBVA Transformation Journey
PURPOSE
To bring the age of opportunity to everyone
VALUES
Customer comes first:
- We are empathetic
- We have integrity
- We meet their needs
We think big:
- We are ambitious
- We break the mold
- We amaze our customers
We are one team:
- I am committed
- I trust others
- I am BBVA
Progress achieved by BBVA on its transformation since 2015
More active customers
+8.8 Millions
More satisfaction
Leadership position in the client satisfaction index in most of the geographical areas
More digitalization
x2
Digital
customers
x3
Mobile
customers
59%
Digital
sales
vs. 16% Jan-16
Evolution in the strategic priorities
Improving our clients‘ financial health
Reaching more clients
The best and most engaged team
Helping our clients transition towards a sustainable future
Driving operational excellence
Data and Technology