Strategy

PURPOSE

To bring the age of opportunity to everyone

VALUES

Customer comes first:

  • We are empathetic
  • We have integrity
  • We meet their needs

We think big:

  • We are ambitious
  • We break the mold
  • We amaze our customers

We are one team:

  • I am committed
  • I trust others
  • I am BBVA

The pandemic has reinforced our strategic priorities

Improving our clients‘ financial health

Reaching more clients

The best and most engaged team

Helping our clients transition towards a sustainable future

Driving operational excellence

Data and Technology

Differential digital capabilities

REINFORCEMENT OF DIGITAL AND REMOTE CHANNELS

+43%

BBVA Global
App Visits

Since the beginning of the COVID-19 pandemic until December 2020

+45%

2019-2020

Remote banking interactions through “My Conversations” in Spain