Purpose and Values

Our Purpose

To bring the age of opportunity to everyone.

BBVA wants to help people, families, entrepreneurs, the self-employed and businesspeople, employees and society in general to take advantage of the opportunities brought by innovation and technology. To do so, it has a committed team with a distinctive culture and way of thinking, and values that guide us to be better every day.

Our Values

Customer comes first

We think big

We are one team

Our strategic priorities

Guided by our purpose and values, our strategy is structured around our strategic priorities:

Improving our clients’ financial health

Reaching more clients

The best and most engaged team

Helping our clients transition towards a sustainable future

Driving operational excellence

Data and Technology