Our Purpose
To bring the age of opportunity to everyone.
BBVA wants to help people, families, entrepreneurs, the self-employed and businesspeople, employees and society in general to take advantage of the opportunities brought by innovation and technology. To do so, it has a committed team with a distinctive culture and way of thinking, and values that guide us to be better every day.
Our Values
Customer comes first
We think big
We are one team
Our strategic priorities
Guided by our purpose and values, our strategy is structured around our strategic priorities:
Improving our clients’ financial health
Reaching more clients
The best and most engaged team
Helping our clients transition towards a sustainable future
Driving operational excellence
Data and Technology