Strategy

Leading digital transformation

We will continue to invest in technology and data to introduce new services as well as enhance existing ones, to help our customers make better decisions and continue to lead the digital transformation

NEW CUSTOMERS IN 2022 (1)
11.2
M
55%
OF CUSTOMERS
ACQUIRED THROUGH
DIGITAL CHANNELS

(1) Gross customer acquisition through own channels for retail segment.

Innovation is a fundamental part of our strategy

We are entering new markets betting on digital banks.

We launched BBVA Spark with a differential offer to be the bank for the innovative companies that are difining the future and the reference partner of the entrepreneurial ecosystem.

We invest in high-growth, innovative companies in the field of sustainability and finetch through wenture capital founds.

We are with our clients in their transition towards a sustainable future

Portfolio alignment towards Net Zero 2050

2030 decarbonization goals set in selected CO2 intensive industries

Power

Auto

Steel

Cement

Coal

Oil & Gas

(1) In 2030 for developed countries and in 2040 for emerging countries, in terms of the Environmental and Social Framework published by BBVA.

(2) For upstream related financing.