About BBVA
BBVA is a customer-centric global financial services group founded in 1857 that operates in more than 30 countries. The Group has a strong leadership position in the Spanish market, is the largest financial institution in Mexico, it has leading franchises in South America and the Sunbelt Region of the United States, being also the leading shareholder in Turkey’s BBVA Garanti.
BBVA’s purpose is to bring the age of opportunities to everyone, based on the customers’ real needs: provide the best solutions, helping them make the best financial decisions, through an easy and convenient experience. BBVA rests in solid values: Customer comes first, we think big and we are one team.
Its diversified business is based on high-growth markets and it relies on technology as a key sustainable competitive advantage. Corporate responsibility is at the core of its business model. BBVA fosters financial education and inclusion, and supports scientific research and culture. It operates with the highest integrity, a long-term vision and applies the best practices.
Data at the end of Dec 2019. Those countries in which BBVA has no legal entity or the volume of activity is not significant are not included.
This Management Report includes information on the Group's performance in 2019, the definition of the strategy and the activity more related to it and to the stakeholders, in the sections of the chapter Non-financial information report; the financial performance in the Group Financial Information chapter and the different countries and business areas in the corresponding Business Areas; and all risk management information in its corresponding chapter.