Community investment

Through various social programs, we deliver on BBVA’s purpose. During 2016-2018 period we have been guided by the Social Investment Plan

In 2018, BBVA allocated €104.5 million to social initiatives that have benefited more than 8 million people

MAIN AREAS OF ACTION

Financial education

Aimed at promoting the acquisition of financial skills and competencies to enable people to make informed financial decisions

Social entrepreneurship

Designed to support the most vulnerable entrepreneurs and those whose companies have a positive social impact

Knowledge, education, and culture

By supporting initiatives that promote development and that allow the creation of opportunities for people

Other initiatives

Supporting social entities, Volunteering and promoting social responsibility

INVESTMENT IN SOCIAL PROGRAMS

Education

29%

Culture

12%

Knowledge

31%

Entrepreneurship

9%

Financial education

7%

Support to social entities

6%

Others

6%

BENEFICIARIES OF SOCIAL PROGRAMS

Financial education

25%

Entrepreneurship

27%

Education, Science and Culture

48%

Financial education

Financial education for society

2 million children, youth, adult and SME´s benefited

Local initiatives developed in all countries where BBVA operates

HIGHLIGHTED INITIATIVES

Colombia

“BBVA Entrepreneurship School”

Mexico

BBVA Bancomer financial education

Spain

Future Values

The United States

Financial education for adults BBVA Compass

Promotion of financial education

Alliances

Investigation

Knowledge spaces

Financial education in customer solutions.

New public web in Mexico, Colombia and Peru

Financial health

Entrepreneurship

Global initiatives

Local initiatives

Developed in countries where BBVA is present

Knowledge, education and culture

Knowledge

BBVA Research, studies the evolution of the economy and offers economic studies, reports and analyses to shareholders, investors and the general public

The BBVA Foundation focuses its activity on the generation of knowledge through the direct support to scientific investigation

The OpenMind initiative, aims to contribute to the generation and dissemination of knowledge concerning fundamental issues of our time, in an open and free way

Education for society

Education for society is an extremely important aspect of BBVA's social investment

Access to education for children, youth and adults

Initiatives to improve educational quality

Projects to develop the 21st century key competences as sources of opportunity

Other initiatives

Culture

BBVA foundation: The promotion of cultural creation of excellence to generate knowledge. It focuses its support on classical music, visual arts, video art and digital art, as well as literature and theater

Grants for cultural creators

Collaboration with reference entities
(museums, theaters, others)

Prizes

Local initiatives fostered by countries where BBVA is present

Other Initiatives

Volunteering

Support to social entities

Promotion of Corporate Social Responsibility