The main highlights in the fourth quarter of 2013 for BBVA in Mexico are summed up below:
- Implementation of the “Experiencia Única” (Unique Experience) initiative to transform the business model by standardizing the customer service protocols to improve the procedure within branches and the quality of service. This program was installed in nearly 1,300 branches in 2013, amounting to 70% of the total BBVA Bancomer branch network.
- BBVA Bancomer has launched a new family of mutual funds on the market, called “Fondos Vida+”, targeted at companies with employee pension funds. This has allowed BBVA Bancomer to consolidate its position as the institution with the greatest cover and variety of mutual funds, broadening its range of pension cover with these four new types.
- BBVA in Mexico has created “Consumer Finance México”, aimed at reinforcing the franchise’s leadership in vehicle financing. This unit will give the bank an innovative strategy for financing vehicle distribution and acquisition, which will cover the needs of both auto dealers and end customers.
- With regard to prizes and awards, the investment bank JP Morgan has awarded BBVA Bancomer with the “Quality Recognition Award” for its international transfers, where it achieved an accuracy rate of 99.54% in deliveries. This award underlines the efficiency and customer-centric approach of BBVA Bancomer. It is also the only Latin American bank to receive this award for the tenth year in a row.
- BBVA has been chosen as one of the “Best Companies to Work for” in Latin America by the international consultancy Great Place To Work, in the multinationals category. In Mexico, the award has been granted to BBVA Bancomer, Seguros Bancomer and Multiasistencia.