BBVA's Purpose and Strategic Priorities
Digitalization has revolutionized other industries
Money is digital
Technology makes it possible to create new experiences and New Business Models
A recent study concluded that up to 50% of banks' profits will disappear over the next ten years.
In 10 years
There are many ways to build New Business Models
We need to be capable of developing and choosing the model that is best suited to each opportunity
Always be aware of what is going on in the world.
When it comes to building new products and putting them on the market.
Be prepared to fail and learn from our mistakes.
Our ideas and prototypes must change to keep pace with the market.
For our own products in order to provide feedback.
BBVA in 2015
Ciudad BBVACalle Azul, 428050 Madrid, España