Annual Report 2014 Global growth The regulatory environment in the financial industry Unique banking model A new environment for the financial industry Transformation journey Business organization chart and structure Responsible Business Plan



Carlos Torres Vila, Chief Executive Officer of BBVA

Our Purpose is to bring the age of opportunity to everyone 

By “to bring”, we mean our role in providing access to capital, tools, products and advice. We want to help people manage their money better and be better informed. We are here to offer them that opportunity.

“To everyone” means we serve individuals, families, entrepreneurs, business owners, startups, private and public corporations, as well as BBVA’s employees.

“The age of opportunity” means framing this moment in time not by technology itself, but by the core benefit that technology brings to people and society.

Our new Purpose will serve as a rallying cry to inspire, motivate and galvanize the entire Organization, and it should guide our strategy and decision-making.