In 2011 we allocated €74.24 million to community involvement activities, representing 2.47% of the Group’s net attributable profit for the year.
Resources allocated to community involvement over BBVA Group net attributable profit
(Percentage)
Scope: BBVA Group
By allocating these funds to community involvement we have reinforced our commitment to priority sectors under the corporate responsibility plan: financial literacy, financial inclusion, education for children and young people and research and culture. We also brought in a new strategic area in 2011: social venture.
In 2011 we also consolidated the engagement initiatives commenced in 2010 to include stakeholders in our community involvement. Our customers donated €3.41 million to the “Niños Adelante” (Forward, children) integration scholarship program in Latin America and our employees put €1.28 million toward community investment projects, mainly in the United States. Taken together with the Group’s contributions, these total €78.93 million.
Resources allocated by the BBVA Group and its foundations
|
2011 (1) | 2010 (1) | 2009 |
---|---|---|---|
By entity | |||
BBVA Group in Spain and the rest of the world | 17,423 | 15,697 | 26,155 |
BBVA Group in Latin America (3) | 29,551 | 31,536 | 26,734 |
BBVA Compass (United States) | 3,725 | 3,810 | - |
BBVA Foundation (Spain) | 19,368 | 20,684 | 22,808 |
BBVA Microfinance Foundation (Spain) | 4,176 | 4,304 | 3,366 |
TOTAL | 74,244 | 76,031 | 79,063 |
By type of investment (2) | |||
Monetary | 58,868 | 69,066 | 66,946 |
Management and Time | 12,873 | 5,661 | 11,204 |
In kind | 2,502 | 1,305 | 913 |
TOTAL | 74,244 | 76,031 | 79,063 |
By theme area | |||
Education | 38,961 | 41,606 | 30,617 |
Social and economic development | 12,258 | 10,860 | 21,779 |
Community welfare care | 4,313 | 3,978 | 7,917 |
Culture | 8,361 | 9,039 | 5,783 |
Environment | 1,673 | 2,660 | 3,776 |
Health | 3,691 | 4,243 | 5,456 |
Corporate Responsibility promotion | 2,236 | 2,434 | 2,196 |
Other fields | 2,751 | 1,211 | 1,538 |
Total | 74,244 | 76,031 | 79,063 |