The key in 2010:
Increased market share and differential performance throughout the income statement.
Increased market share in key products for customer loyalty: residential mortgages and customer deposits.
Differential income performance.
Strict control of operating costs.
Positive trend of risk indicators, as a result of the proactive measures taken in 2009.
Best private bank in Spain according to Euromoney and The Banker.
“Plan Uno” launch, which has been a very important step in the area’s commercial strategy.
Outlook for 2011:
Pressure on margins, differential performance in risks and increased market share.
Maximize opportunities.