The key in 2010:
Quality of revenues, strengthening of the customer franchise and growing contribution of Asia.
Focus on high loyalty and high credit quality customers.
Positive evolution from more recurrent revenues and based on customer.
Strong asset quality thanks to the selective customer management policy.
BBVA consolidates its position as one of the key banks at a global level in a number of investment banking products.
Numerous prizes and awards, including the nine “Deal of the Year” awards from The Banker magazine to C&IB.
Signing of an agreement with Bank of Baroda for the creation of a credit card company in India.
Completion of the Transformation Plan, based on four pillars: globalization, closer relations with the customer, added-value product and service development and risk discipline.
Outlook for 2011:
Growth in all lines of business and geographical areas, leveraged on its customer model.