This unit manages the consumer and credit card portfolio, which was one of the highest growth portfolios in 2012. This boost in lending resulted from alternative channels other than branches and pre-approved loans through the multi-channel distribution network. The percentage of loans issued through alternative channels reached 9% in 2012. In 2012, more than 80,000 pre-approved loans were granted through BBVA Bancomer’s ATMs.
In consumer finance, more than 929,200 loans (excluding auto) were granted. Payroll loan performance was outstanding. Moreover, the positive alliance with car dealers contributed to an increase in loans for car purchase. At the end of 2012, more than 90,300 loans of this type were granted.
The credit card portfolio saw a year-on-year increase of 14% in revenues from purchases. In 2012, more than 1.8 million credit cards were issued through the branch network, in the case of bank cards, and through the stands set up by commercial partners for finanzia cards. This progress has enabled BBVA Group to keep its leading position in Mexico in both consumer finance and in credit cards.