This is another type of risk that is defined as the risk associated with changes in the perception that stakeholders (customers, stockholders, employees, etc.) have of the Group and its component brands. Credit, market and operational risk may generate reputational risk.
Reputational risk is analyzed and measured at the country level using a methodology developed jointly by GCRO and by the Brand and Communication/Corporate Responsibility and Reputation units. Each country has a Corporate Responsibility and Reputation Committee to assess and oversee the management of this type of risk. However, the action plans themselves belong to the business and support areas. There is also a Social, Environmental and Reputational Risk Committee in the parent company to enhance and coordinate management of this type of risk at the Group level.