The most relevant awards and recognitions received by this area are outlined below.
- The US bank was recognized for the third year in a row by the Financial Services Roundtable with the 2011 Community Service Leadership Award. This recognition has been possible thanks to the efforts made in community involvement, including financial literacy programs, children’s reading initiatives and projects to revitalize schools.
- American Banker magazine has recognized BBVA Compass for its consumer-friendly, web-based collections approach.
- BBVA Compass joined the ranks of Apple, Coca-Cola and some of the country’s most prestigious companies as a “Dale Carnegie Leadership Award” recipient. This important award recognizes those companies which place an emphasis on human resources, innovation and organizational creativity in order to achieve their business objectives. Specifically, it highlighted the bank’s commitment to providing excellent service and quality products to its customers, its constant dedication to the professional development of its employees and the sense of responsibility that drives a high level of community involvement.
As for reputation and brand awareness, BBVA Compass is one of the highest reputation brands in the US financial sector. It occupies third place according to American Banker and the Reputation Institute.
- BBVA Compass climbed two steps to third place in American Banker’s report on the reputation of the 30 leading banks in the U.S. In the three years that American Banker has conducted the survey, BBVA Compass has gone from sixteenth to third, reflecting the bank’s commitment to becoming a standard-bearer for outstanding corporate reputation.
- Brand recognition has also increased significantly. The BBVA Compass Stadium in Houston opened in May, with over 22,000 soccer fans opening almost 1,000 credit card accounts. The inauguration was mentioned more than 1,800 times in the media in the months following its opening ceremony, equivalent to nearly 29 million dollars of advertising value. BBVA Compass also partners with the home team, the Houston Dynamo, in the “Building a Better Community” project. This includes rebuilding homes and revitalizing the green areas surrounding the stadium, as well as improving children’s education.
- In addition, from December 16 to March 31, it will be sponsoring the first-ever exhibition showcasing the Prado Museum in the United States, to be held at one of America’s most important museums, the Museum of Fine Arts, Houston (MFAH).