BBVA Mexico offers a broad range of financial services and products through its extensive network and infrastructure. Its primary activity is carried out through the bank, BBVA Bancomer, S.A., which holds a leading position in Mexico in terms of deposits, loan book, number of ATMs and branches. Its business model is based on a segmented distribution by customer type, with a philosophy of prudent risk control, and long-term growth and profitability.
BBVA Group in Mexico works for a better future for people and offers its customers a mutually beneficial relationship, proactive service, advisory services and comprehensive solutions.
In 2012, the business area focused on:
- Developing profitability strategies for the business against a low interest rates scenario.
- Maintaining a profitable mix of gathering deposits, with growth in the lower-cost customer funds.
- Implementing a cost optimization plan focused on controlling recurrent expenses without affecting the expansion plans.
- Making advances in the segmentation process and customer support in branches, after the good results of the project’s tests carried out throughout 2012.
- Maintaining adequate control of risk.
Management priorities in 2013 will focus on:
- Increasing marketing activity in all business units.
- Strengthening income, with a focus on fees and profitability per product.
- Continuing efforts to control recurrent expenses.
- Maintaining the growth policy together with a good asset quality.
- Achieving greater customer loyalty through a multi-channel offer that helps make the customer base more profitable while improving customer-service quality