Management priorities for 2010
- This year will be one of transition for relaunching business growth and taking advantage of opportunities in the Mexican market, leveraging on Bancomer’s competitive advantages. This breaks down into:
Growth in commercial activity
- Maintain leadership and in the main business lines and increase market share in paycheck accounts, demand deposits and investment companies.
- Build up customer loyalty.
Transformation Plan 2010–2012
with the aim of improving efficiency in the long term:
- Increase branch network productivity.
- Encourage low-cost banking penetration.
- Increase market share in each state.
- Strengthen the operating income.
- Promote multi-channel use.
- Make more improvements in efficiency.
Asset quality
- Maintain rigorous control of asset quality.
- Use new payment platforms.
Maintenance of brand leadership
and strengthening corporate reputation.