The United States
The United States
Management priorities in 2009
- Integration of Compass into the BBVA universal banking model.
- Focus on efficiency, productivity and asset quality.
- Upgrade of the technological platform.
- Take advantage of the opportunities for organic (deposits and repricing) and non-organic (Guaranty) growth.
Customer base
- BBVA Compass provides a service to nearly two million customers, including both individuals and small businesses. In 2009, the focus for all the segments has been put forward more added-value proposals, increase product penetration and cross-selling, as well as improving the customer experience and commercial relationships at all points of sale.
With the acquisition of Guaranty, BBVA has reinforced its position in the U.S. market
Its integration will make BBVA Compass the fifteenth biggest bank in the United States in terms of deposits and the fourth biggest in Texas, apart from strengthening its position in California. This new expansion is further proof of the Group’s commitment to the development of its franchise in the United States In addition, the fact that BBVA is the first foreign bank which the FDIC has trusted to manage a local bank in difficulties is an important expression of the soundness and strength of our Group.
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