Management priorities for 2010
- Provide a new boost to growth, with the aim of continuing our increasing share of operating income. This breaks down into:
Growth Plan for customers
with improved positioning in the different segments and without losing the focus on efficiency:
- Commercial Banking: winning customers and building their loyalty, with a particular focus on providing a quality service and meeting specific requirements in each segment.
- Corporate and Business Banking (CBB): emphasis on winning new customers and identification of opportunities for profitable growth.
- Synergy plan between Commercial Banking and CBB.
- Action plans for groups.
Transformation Plans
- Distribution, network layout, servicing and remote management model to boost commercial productivity.
- Operations model that centralizes tasks with lower added-value.
Quality Plan
- To improve the quality customers perceive when dealing with BBVA. Our value is the sum total of the value of our satisfied customers.
Working Environment Plan
- “BBVA, the best place to work”. This involves strengthening our commitment to people, boosting their professional careers and taking measures to improve the work/life balance.
Differentiation
Search for continuous differentiation, based on knowledge of customers, segmentation and a new model of relationship.