Spain and Portugal
Spain and Portugal
Management priorities in 2009
- Pricing management, with continuous improvements in spreads.
- Containment of costs, with new advances in efficiency and productivity.
- Fees improvement.
- Gains in market share in higher loyalty products, such as mortgages and ICO credit lines.
- Management of doubtful loans by reinforcing monitoring and recovery structures.
Customer base
- BBVA consolidates its position as the major banking franchise in Spain, with a high level of penetration in all customer segments (individuals, SMEs, institutions, corporates and multinationals).
- The aim is to consolidate our leadership across all segments and build up loyalty in each of them.
Widening the gap vs our competitors in terms of profitability, efficiency and share of earnings
At BBVA Spain and Portugal customers are at the core of our business. We have a different business strategy for each segment, using innovative value products and services based on knowledge of the customer and our specialized sales forces. Our clear aim is to provide value added solutions to all our customers throughout the life cycle.
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